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An expert in commercialising D2C and B2B brands
With a passion for ensuring the customer is at the heart of your business and with an expertise in commercialising B2C and B2B brands Geoff’s hands on approach supports both personal and business growth.
Employment experience includes working for large corporates (Boots, Barclays) as well as SME’s (MD of Thorntons Stores and eCommerce) and most recently as a founding partner of a brand led Retail & Wholesale business in the UAE. Project assignments have been as diverse as reinventing a Commercial Planting & Landscaping business, refocussing a Baby Yoga brand and developing content for an eLearning business.
Commercial, creative and pragmatic, Geoff is the most likely in the team to start a new brief by understanding KPI’s and numbers…
As mentors, we support, advise and guide by taking the time to get to know you and your professional challenges. We use our extensive experience and knowledge to help you develop your thinking, acting as a guide, a confidante and often as devil’s advocate to promote solution based thinking and outcomes. The relationship with one of our mentors is usually a long term one, it is personal and confidential in nature and is separate to the role a line manager.
Some of the most frequent situations that we get engaged to help with are:
Our DARE framework has been designed based on our
unique understanding of how to maximise the commercial
impact of your investment.
Defining business and individual goals and alignment on outcomes for success
Aligned awareness of strengths and areas for development
Exploring the theory, tools and techniques that enable better working relationships
Embedding new behaviours as sustainable change that delivers the outcomes that you need
We help individuals to take a fresh look at themselves, their strengths and areas that need improvement and how this integrates with their business. We can provide support and advice though insights and expertise to help challenge thinking, problem solve and address specific issues. The relationship and support remains available for as long as is required
This is our favorite style of mentoring support, as it helps develop and maintain a strong and productive relationship. Typically we meet monthly, with dates agreed 3 months in advance to ensure time is properly reserved for a quality discussion. The agenda is flexible and always determined by your needs at any given point, venues are also varied – escaping from the office helps open the mind!
Holding regular meetings ensures structure and accountability for both parties and can be in a combination of face-to-face or online, once the relationship and levels of mutual trust are established.
Our costs depend your requirements and the duration and location of the meeting, we can spend a day working together or an hour on a call.
Similar to our ‘In the Moment coaching’, we provide access to a check in service where you can access support on a more immediate basis if the situation demands. Sometimes all that is required is a 5-minute call to provide you with the reassurance you need.
Used in conjunction with the 1-2-1 insights, you buy an agreed quantity of time that can be utilised and called off as and when you need it (within reason, 3am calls might not be answered!).
If you’d like to discuss how we might be able to help you or your business, please either contact any of the Collective via email, phone or the LinkedIn buttons in the bios on the home page or complete the contact form below and we will get back in touch.
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